Creative Empowerment &
Ownership Initiative

An initiative to economically empower 100 diverse creatives by 2024

In partnership with:

“Wealth is a safety net []. This safety net allows people to take career risks knowing that they have a buffer when success is not immediately achieved. Wealth affords people opportunities to be entrepreneurs and inventors.”
–Brookings Institution

Initiative

The Creative Empowerment and Ownership program is an initiative to re-invest back into communities of color and help diverse creatives launch a successful career shooting diverse stock.This is a boots-on-the-ground, direct-to-the-community approach through an intensive bootcamp and image procurement.

The initiative encourages creatives to actively participate in changing the face of stock so that it becomes a better and more accurate representation of our black and brown communities. To thoughtfully enact change across industries, it starts with us owning: Our Narratives, Our Images, and Our Stories.

Portrait of young black woman
Photo by B. Alyssa

2 Goals, 1 click.

After years of working with creatives, we now understand the true barrier to participation of creatives of color in the stock industry. It’s not interest…there is plenty of interest. It’s not talent…they are talented. It’s the financial investment needed to launch into the industry.

Minorities have been hardest hit during economic downturns, including right now. Some of the top performing diverse stock contributors are not diverse themselves and don’t capture the nuances within our communities. Investing in diverse creatives provides an economic empowerment avenue while also creating more authentic representation.

How it works

Participant Requirements

Strong and creative portfolio

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Strong technical capability

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Experience photographing people

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2+ years as a photographer

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Minority (MBE) presumed groups

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Based in Atlanta, Los Angeles, or New York

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Program Benefits

Webinar Trainings

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Themed mini-shoots with real-time feedback

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Photoshoot funding

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Portfolio Reviews

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Monthly Copyright Grants

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Profitable Stock Catalog

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Now Accepting Applications